If we weren't already head-over-heels for the new RVCA clothing line, we definitely are now. Erin Wasson designed the new line and then modeled for the campaign. The team collaborated with artist Alia Penner, and to put it simply, they couldn't have been a better match.
Here's a look at the ad campaign:
Alia Penner's work tells us how easy it must have been to create such a beautiful campaign. Her work is mostly mixed media and it looks as if an acid dream was translated onto paper. To sum things up: it's absolutely fantastic, and so original.